Disney Online, the official website of The Walt Disney Company, has now more features and it's optimized to offer the best-possible online experience via mobile phones.

Thanks to its new Mobile Web connectivity, fans can access, directly from their handsets, the magical world of Disney - games, virtual world widgets and a mobile content storefront are included. To get Disney Online on your phone, send a text message with the word MOBILE at 347639.

"Our audience continues to grow significantly as kids and families increasingly turn to the Web for entertainment, and the addition of these new features brings our most popular content offerings to the forefront of the site. The new customization and community features put our guests firmly in the driver's seat to access thousands of popular Disney games, videos and characters, and our new mobile-specific offerings bring our content to life in new ways on the go," declared Paul Yanover, executive vice president and general manager at Disney Online.

Besides the mobile connectivity, Disney's website comes with the following new additions:

- a Game Portal, comprised of hundreds of Disney games. You can search any game by type, character, new release or most-played. Also, you can easily join one of Disney's virtual worlds, like Pirates of the Caribbean Online, Club Penguin or Toontwon.

- a Video Portal, including tons of Disney-related videos as well as user-generated content. Visitors can rate favorite videos and create their own video collections.

- Characters Portal - this brings together Disney's most beloved characters. Hannah Montana, Lightning McQueen, Jack Sparrow and many others can be visited. Each character has videos, games and special features to share with you.

- My Page is the Disney Online place where users can create a profile and save content (like games and videos) in order to access it anytime and anywhere.

Disney Online can be accessed from any Web-enabled device at this address.