14 DAY TRIAL // Disney has launched a free app for the iPhone and iPod touch on the App Store featuring areas dedicated to Characters, Music, Video and Games. The company promises those who download the app that content in it will be updated regularly, providing instant access to the latest stuff from Disney.
One example of how the app can be used is provided in the official press release, with Disney explaining that users can take pictures of images from the online version of Disney.com that will then come to life within the app and turn into an animated image. It is important to note that the feature is reserved for iPhone owners, since the iPod touch currently doesn’t sport a camera.
Other Disney apps and games available through the App Store are automatically listed within the application, while all Disney-branded content is organized within one destination on each device, so that users can access whatever they’re interested in fast and easy. According to Disney, the key features of its app for the iPhone and iPod touch include the following.
Disney at your fingertips – instant access to the latest Disney news and entertainment. Characters – interact with hundreds of Disney’s most popular characters through customizable photo frames and audio greetings that can be customized by users. Music – listen to Radio Disney live, play “Name that Song,” watch music videos and purchase the latest Disney music from the iTunes Store. Videos – watch new featured and original videos each week including Disney.com’s “Backstage Pass” and “Spotlight” segments. Games and My Disney Apps – download and manage free and paid Disney games and other apps.
“While this app provides seamless access to all things Disney, delivering unmatched entertainment and information directly to mobile devices, we’re not simply recreating Disney.com on your iPhone or iPod touch,” Jason Davis, vice president, Disney.com, stated. “Features like ‘Click2Life’ utilize iPhone’s revolutionary functionality to create exciting new ways to interact with Disney characters and content.”
Available for free download via the iTunes App Store, Disney.com requires iPhone OS 3.0 and an iPhone for the picture-taking feature.