14 DAY TRIAL // Paul Sulyok, the managing director of Green Man Gaming, says that the statistics that his company can generate about player’s habits and its reward system allow it to compete in the digital distribution space against services like Valve’s Steam.
He tells GamesIndustry.biz that, “it is a massive advantage to get the cost platform, cost publisher, international picture that we can offer, and that understanding of what’s going on in the marketplace. Knowing that there are 616 000 gamers who bought a particular first person shooter, and that 38 per cent of them finished that game in 11 days, is a valuable statistic.”
Green Man Gaming works with Playfire in order to get access to information that can then be shared with third parties.
Sulyok says that his company is also offering rewards to gamers who are willing to achieve a certain game goal in a period of time, with credit that can be used to then redeem future titles.