The channel will make use of the company's latest satellite set to become operational in March

Dec 29, 2009 15:10 GMT  ·  By

CPUs and new graphics technologies aren't the only things evolving in the IT industry these days. In fact, the advancements in 3D have prompted companies in other fields to expand their horizons and pioneer fresh advancements. Having recently launched a new satellite into orbit, DirecTV seems to want its next big act to take the form of the world's first ever 3D HD television channel. The satellite itself will become fully operational in March 2010, which means that the channel might start broadcasting during the early part of next year.

“With the successful launch of our DIRECTV 12 satellite, we will have the capacity to dramatically expand HD and movie choices for our customers and further extend our content and technology leadership,” Romulo Pontual, DIRECTV’s chief technology officer, said in a statement on Tuesday. “With a robust fleet of 11 satellites, including five spacecraft delivering HD programming, advanced transmission and set-top box technology, we are able to provide our customers with an unparalleled viewing experience and maintain a significant competitive advantage for many years to come.”

The new satellite will enable DirecTV to broadcast more HDTV channels, including an all HD 3D channel. In order to receive the transmission and properly output it, the company's existing HDTV boxes will receive a firmware update, enabling even existing subscribers to immediately start enjoying the fresh TV transmissions.

The actual specifications of the broadcast haven't exactly been spelled out, with the complete information being set for release along with the introduction of the TV channel. What is currently known is that the transmission will contain movies, programs and sports broadcasts, all made in HD 3D quality and compliant with the current 3D standards TV manufacturers follow.

Of course, the only impediment to the release is the fact that HD 3D panels are still in short supply, as are 3D shows themselves. The technology is still rather underrepresented as far as in-home displays are concerned, and 3D is dependent on the bulky square glasses that may also affect the initial popularity of the project.

Nevertheless, the launch is currently set for January 7. The company will reveal its plans at the Consumer Electronics Show even as Panasonic, LG, Samsung, Mitsubishi and Sony will be launching their respective 3D display products.