14 DAY TRIAL // Even as digital revenue becomes more important to video game publishers, physical retailers will continue to play an important role in getting titles in the hands of players, according to one of Electronic Arts’ leaders.
Peter Moore, who is the current chief operations officer at EA, has told the Bank of America Merrill Lynch 2012 Global Technology Conference that, “Once we get that disk installed in the tray of an Xbox or a PS3, we then look at our consumer on an ARPU basis. We love what retail does for us. We love its ability to create massive launches and create excitement.
“GameStop probably sees three million hardcore gamers walk through their doors every day, and that’s a marketing opportunity for us.”
The executive says that selling digital content in brick and mortar stores at the same time as the game is a good way of getting more value out of each customer.