Nov 29, 2010 11:09 GMT  ·  By

“Kim Kardashian is dead” reads the caption of an add showing the reality star striking a very glamorous pose in a coffin of all places. Fans needn’t despair: Kim is not really dead but she will quit social networks starting December 1 as part of the Digital Life Sacrifice campaign.

An impressive number of celebrities have announced their desire to be part of the aforementioned campaign, which will see them cease all activity on all social networks (most notably Twitter and Facebook) for a good cause.

As E! Online informs, the cause is Keep a Child Alive, a charity organization sponsored and promoted by singer Alicia Keys. The campaign will also raise awareness for World AIDS Day.

The idea behind the campaign is very simple: celebrities will die their death on social networks, where they will only return after $1 million is raised for the aforementioned charity through text messages from fans.

Among the celebs who will lend their voice for the cause are Kim Kardashian, Lady Gaga, Ryan Seacrest, Justin Timberlake, Alicia Keys, Usher, Khloe Kardashian, Elijah Wood, Serena Williams, Swizz Beatz and many more.

“It’s really important and super-cool to use mediums that we naturally are on. It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that,” new mom Alicia Keys says of the initiative.

Co-founder of Keep a Child Alive, Leigh Blake, stresses that there is also a hidden message behind the Digital Life Sacrifice campaign.

“We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from? It’s about love and respect and human dignity,” Blake says.

According to E!, most of the celebrities involved (some of them boasting millions of followers on Twitter, for instance), have already shot “last tweet and testament” videos to promote the initiative, with some of them appearing in coffins in it.