14 DAY TRIAL // We were telling you earlier this week that a handful of social networks-savvy celebrities were sacrificing their digital life in a bid to convince fans and followers to donate to the charity Keep a Child Alive. So far, the campaign is not going well.
Among the stars who have agreed to sign off Twitter, Facebook and other social networks until $1 million is raised are Kim Kardashian, Lady Gaga, Alicia Keys, Ryan Seacrest and Justin Timberlake, to name just a few.
They initially hoped – and made no secret of it – that they’d be back online in a day (tops), especially since they’d repeatedly told their fans, friends and followers to make sure they brought them back quickly.
Despite all this, it seems that the Digital Life Sacrifice idea backfired, as MTV also points out. For one, who will remind fans to donate money if the celebrities are dead and no longer on social networks?
Then, there’s also the question of whether people really want these stars to return to their previous habits of tweeting and posting online. Some would say the world is better off with a digitally dead Kim Kardashian.
Since now the organization has gotten a little over $200,000 in donations, that means the campaign started on December 1 is still a long way from reaching its announced goal – which, in turn, prompts the question of whether the stars would remain dead until then – or for good.
“A spokesperson for the campaign could not be reached at press time to give an update on what the plan is should the $1 million goal not be reached,” MTV says.
“With the target figure still on the distant horizon, it appeared that it could take some time to rack up the $1 million and it’s unclear how long the stars – many of whom use social media daily to communicate with fans and break news – are committed to staying digitally deceased,” the same report notes.
Celebrities couldn’t be contacted for comment either – after all, it’s a bit hard to speak out on such matters when you’re “dead.”