14 DAY TRIAL // The NPD Group has released figures showing that the year-on-year increase in digital sales of the second quarter has reached 17 percent, an impressive figure that it still not enough to offset the decline seen in the physical space.
Anita Frazier, who is an analyst at the NPD Group, stated, “While this growth is in stark contrast to the declines in new physical software and hardware sales, the size of digital sales is not quite large enough to offset these declines, leading to an overall drop in consumer spending in Q2 by 16 percent.”
The NPD Group says that the digital superiority is also clearly visible in other markets like the United Kingdom, Germany and France.
Frazier added, “Europe differed from the US in terms of softer mobile spending, but greater stability in rental trends. Growth in full-game and add-on content downloads in the second quarter is surprisingly similar as the content behind this increase is suitable to both markets.”