It has big plans linked to social experiences and monetization

May 17, 2012 00:51 GMT  ·  By

Video game publisher THQ has reported that its losses for the 2012 fiscal year, which ended on March 31, have reached 95.2 million dollars (74.8 million Euro), a significant increase when compared to 2011.

The bright side of the financial results is that the company has seen revenue growing, when calculated on a non-Generally Accepted Accounting Principles, to 835.9 million dollars (656.7 million Euro).

Speaking during the recent earnings call, Brian Farrell, the chief executive officer at THQ, has stated, “THQ is dramatically different from what it was just six months ago; we're now a company completely focused on building high quality, high demand core franchises that are connected with our consumers in multiple channels and designed to deliver a significant portion of revenues through digital streams.”

In order to continue to grow revenue and cut down losses, THQ plans to create more communities around their titles and also try to increase engagement from players, leading to better monetization for each of their core properties.

One of the important game releases for THQ will be Darksiders II, which has been recently delayed into August to get a more favorable launch window.

THQ says that the game has more than five times those for the original game and THQ has plans to offer gamers more content and engagement opportunities after launch.

Farrell also talked about the recently revealed Company of Heroes 2, saying, “We intend to release it on Steam and other digital channels - the game probably has the most ambitious post-launch digital strategy over the next several years.”

Other important titles for the coming year include the Enter the Dominatrix standalone expansion for Saints Row The Third, which is expected to also have a strong digital performance, the South Park role-playing game from Obsidian, inSane from Guillermo del Toro, Homefront 2 from Crytek and a new WWE title.