Odds are most people have already grown tired of going to an aquarium and constantly hearing others tell them about what makes various fish species so very special, and about how all of them are suffering as a result of habitat loss and therefore need all the help they can get.
Granted, if you are taking the time to visit an aquarium, you probably care about the environment, but this does not mean that you want your entire experience to revolve around conservation information.
This is where designer Hidetomo Kimura steps in. As he explains, “I realized that there must be a better way to show fish. And when I looked around the world, all I saw was that aquariums just display fish. And then pet shops sell them to be appreciated at home. I realized that's all that existed up to this point.”
Taking it to himself to deal with this problem, Hidetomo Kimura took one Japanese aquarium and turned it into an art gallery. As you can see in the video, visitors are more than enthusiastic about Kimura's idea.
“It's really stylish and cool. It really feels like a modern Japanese way of showing goldfish. I'm enjoying myself,” says one of them.