It turns out there is one very special place in this world where all good jeans go after they get kicked out from people's closets for one reason or another: Iris Industries headquarters.
This company is in the business of putting jeans that would otherwise end up in landfills to better use. Not to beat about the bush, they collect them and use them to make a tough and durable plastic that they proudly call Denimite.
Check out the video below to see exactly how the denim is processed and turned into plastic.
From where I stand, their eco-friendly plastic looks pretty cool, and I have to admit that I would not hesitate to buy one or two things made from this material. Especially if it really is as durable as its makers say it is.
According to Clean Technica, the folks at Iris Industries have thus far managed to make only a few and fairly small items using this material. However, they wish to go large-scale, and for this, they need our help.
They have started a Kickstarter campaign, and now hope to raise the funds that they need to upgrade their business.
“Funding through this campaign will allow us to construct a new custom press and purchase the necessary equipment to move this to a larger scale, as well as build molds for our smaller items.”
“Our goal is to produce sustainable composites, and Denimite is the first of a new line of materials,” the website for their campaign reads.
You can also check out Iris Industries' official website if you want to learn more about this initiative.