DemonWare Announces Advertising Solution For All Game Genres

DemonWare announced the release of its Lobby Advertising solution for game publishers and studios. DemonWare's Lobby Advertising delivers personalized ad content into the game Lobby, enabling publishers to generate advertising revenue from every game, irrespective of genre.

"DemonWare's Lobby Advertising solves the problem of suitability for in-game advertising", said Chris Kingsley, CEO of leading games studio, Rebellion. "By combining their Lobby Service with an advertising solution, they've created an incredibly useful product that we can use in any multiplayer title", he added.

"The Lobby Advertising product is fantastic for publishers and studios as it allows trackable advertising to be placed in the game Lobby in every multiplayer title, no matter what the genre", said Dylan Collins, DemonWare CEO. He added, "By matching the industry's favorite Lobby service with a complete advertising package, we can provide even greater value for our customers with this one-stop solution".