Not long ago, Demi Moore and her team of lawyers were taking several media outlets in the US to court over claims that her photo on the cover of W magazine had been retouched or, even worse, that it did not even show her own body but that of a model. Now, the star is again in the crossfire as an older ad for Helena Rubinstein’s Wanted fragrance re-emerges.

The ad shows a close-up of Moore’s face, while a male model is resting his face on her neck. She has one hand on his head, while in the other she’s holding a bottle of the fragrance she’s advertising. The photo, initially spotted by Photoshop Disasters, bears almost no resemblance to the real thing, as the video embedded below, which shows the making of the ad, demonstrates.

In all fairness, there is little the woman pictured in the ad has with Demi, the woman who took part in the photoshoot. Her skin has a plastic, doll quality to it, while the elimination of all wrinkles make her look as real as women in video games, it is being said. “A wax doll impersonates Demi Moore in this latest Helena Rubinstein perfume ad, shot by Mert Alas and Marcus Piggott (the same team behind her atrociously ‘shopped W cover). Can’t wait for the ‘before’ shot, Demi!” Jezebel writes.

Other voices are even more outraged, saying the inclusion in the campaign of the video of the making of the ad insults consumers’ intelligence, as if they were expected to take the photo as it is, without asking any questions. While in the video Demi looks her age, in the photo, she is not only much younger but also incredibly unreal, if there ever was such a thing, it is further being said.

As we were also telling you a while back, representatives for the star are taking action against publications saying the photo on the cover of W was modified. “[Moore’s] appearance is of great importance to her career and livelihood, and false claims or insinuations that she secretly uses extraordinary artificial means to alter her appearance are extremely damaging. [Her] reputation has been tarnished by false statements or implications that she desired or required that her appearance be digitally slenderized by altering the appearance of her hip for the magazine’s cover, and that she lied to the public about it. […] We demand a retraction,” a cease and desist letter to the Boing Boing blog reads, as we also reported at the time.

So far, camp Moore has made no comment regarding the alleged altered ad for the Wanted perfume. Whether that really is so, see for yourselves by comparing it with the video below.