Hollywood actress Demi Moore is featured in the latest issue of fashion and beauty bible W Magazine. The cover seems to show the star in a gorgeous Balmain creation that emphasizes her tiny waist and thin legs, even if part of her hip seems to be missing. Not quite so, a report on Oh No They Didn’t argues, stating that what we see is not even Demi’s body.

Controversy began a few days ago, when some more sharp-eyed fans noticed that a big chunk of one of Moore’s hips was completely missing and, moreover, that it had absolutely nothing to do with the position of her body at the time the photograph was taken. Now, it’s only been taken one step further, with claims that it could very well be that this is not the star’s body at all, as W decided to superimpose her head on the body of model Anja Rubik.

A photo of the 26-year-old Rubik, wearing the same Balmain dress, over that now featured on the cover of W Magazine would certainly seem to indicate that this is a clear case of what you see is what you DON’T get. The neck, the collarbone, the arms, the legs and even the cleavage are the same in both snaps, with many jumping on board to say that W is employing very cheap promo tactics for altering Moore’s image to such an extent.

“Check out what it appears to be 26-year-old Anja Rubik’s superimposed body... scratch that – her body was attached to Demi Moore’s for the sake of a better cover image. You have to wonder, did Demi even wear the same Balmain dress?” a post on the aforementioned celebrity forum reads. Included in it are also photos that seem to support the theory that something is very amiss, to put it mildly, with the current cover of W, no matter how much its editor insists that all retouching was kept in-house and to the minimum.

“There has to be an extreme effort to put forth to take a woman that is 47 and make her look like a woman much younger. The answer may be beyond Photoshop, it could very well be full body replacement with the use of Photoshop. Representatives from W claim ‘nothing unusual’ was done but of course that means nothing because Photoshopping is standard practice in the industry. The blogsphere has gone nuts questioning if the photo is retouched. This writer asserts the photo is both retouched with other significant changes,” the same post further reads.

Included in this article are shots of both Demi Moore, as it can now be seen on the cover of W, and Rubik modeling the Balmain dress. You be the judges.