Sep 25, 2010 07:54 GMT  ·  By

Though some parts of the world, such as Europe, are supposedly fraught with uncertain marketing conditions, others are apparently exhibiting a positive evolution in terms of demand, as is the case with LED-backlit LCD TVs in China.

Once again, iSuppli looked into the current marketing situation, and it seems that 2010 may still be the year where certain markets prosper.

This once, it was found that China's LED-backlit LCD TV market has been on the rise, with sales growing considerably on-quarter.

For those interested in numbers, the sales during the second quarter of 2010 were of 953,000, while those of the third are expected to reach 1.6 million.

Basically, the analysts forecast total LED-backlit LCD TV sales, in China, of 5.5 million units for the whole year, which is quite a jump from last year's 406,000.

The other part of the prediction places 2014 sold such TVs at 40.1 million, corresponding to a CAGR of 150.6 percent, measured from 2009 to 2014.

What's more, revenues are set to jump from the US$77 million in 2009 to US$24.8 billion by that same time, for a CAGR of 100 percent.

“With sales being driven by a government stimulus plan designed to promote LCD-TVs, demand in China is so robust that availability of LED-backlit sets has become constrained, causing some consumers to delay their purchases until they can get the product they want,” said Riddhi Patel, director for televisions and retail services at iSuppli.

During the fourth quarter of 2010, Skyworth, Samsung and Hisense are expected to hold between 23 percent and 30 percent of this market.

There is also the issue that supply is still fairly short in this area and prices aren't exactly declining at the rate they are supposed to.

This has led to growing caution among consumers, when it comes to acquiring an LCD, some even delaying their purchase until one with LED becomes available.

All in all, consumers in China are becoming more and more biased towards LED TVs, leading iSupply to predict a domestic shipment surge by a factor of nearly 14.