Dell struggles to become greener

Dec 13, 2006 09:25 GMT  ·  By

Dell has recently expanded its recycling efforts worldwide and now it offers free recycling of its older products in Asia, Brazil, and lately also in Mexico. Customers eager to get rid of their older Dell's are advised to donate them to charity or schools. Evidently, they can also take them to Dell's own recycling centers where they will be put to sleep by especially designed machines.

This is not Dell's first attempt to become green; nevertheless, it seems that they are the first ones ever to offer recycling services world wide. Evidently, at first, there won't be many centers, but Dell plans to expand the recycling network with a conversion point available in every country. Recently, new centers were added to Australia, Malaysia, New Zealand, Singapore and Thailand. The new recycling network also contains the older centers and services hosted by Brazil, China, India, South Korea, Mexico and Taiwan.

Regarding the new recycling process, Eric Gates, Dell's worldwide manager of asset recovery services, claims: "With today's announcement, our efforts to make recycling free and easy are global. We remain focused on raising consumer awareness about the importance of recycling and increasing the volume of products we recover from consumers."

Dell indeed sets the trend in many sectors of the IT market. It's quite pleasurable to see that they have not forgotten about things like the recycling process because their efforts may attract others in time. And since getting greener is always a good thing, we might expect others to develop their own recycling lines in the future. As for Dell's plans, it hopes to recover about 125 million kilograms of computers and peripherals by the end of 2009.