The hidden camera prank got excited reactions from gamers

Dec 12, 2013 13:21 GMT  ·  By

Dead Rising 3 is a survival horror video game developed by Capcom Vancouver, part of the launch titles for the Xbox One entertainment system. The game benefitted from a bit of non-conventional promotion.

Graeme Boyd of Xbox Europe seemed interested in delivering the ultimate Dead Rising 3 experience, according to the post on Major Nelson's blog, and judging by the surprised and excited reactions from the pranked gamers, he certainly delivered.

During the latest London Xbox One Tour event, the UK Xbox team arranged for an ingenious prank to surprise the people who wanted to give the new console a try. They built a special VIP Room fitted with fake walls and had actors in zombie gear come out at the players, re-enacting the on-screen gameplay in live-action.

In Dead Rising 3, players fill the shoes of new protagonist Nick Ramos in a third person adventure to scavenge for supplies and stave off the undead. The game is set in the vast open world environment of the zombie-overrun city of Los Perdidos.