David Beckham Is Samsung's New Olympic Games Ambassador for London 2012

Samsung has recently announced an exclusive agreement with famous football player David Beckham. According to the agreement, David Beckham will be Samsung's global brand ambassador for the London 2012 Olympic Games.

Starting this week, Beckham will play a key part in raising awareness of Samsung’s sponsorship of London 2012 as a Worldwide Olympic Partner.

The famous footballer will appear in multiple adverts on various platforms and will take part in public relations campaigns, which cover various elements of Samsung’s London 2012 marketing plan.

“Sport has a unique power to reach people and bring them togethe. David has been actively taking part in a number of initiatives to help young people around the world to enjoy a better life, while Samsung’s London 2012 marketing campaign will also place great importance on the value of engaging youth,” said Mr.Gyehyun Kwon, vice president & head of worldwide sports marketing, Samsung Electronics.

“And to this end, we’re delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology,” he added.

According to Samsung, David Beckham was the company's first and only choice to be global ambassador for the sponsorship of London 2012 and was selected for his success as a sportsman and his ambassadorial role in bringing the Olympic Games to London.

Commenting on the agreement, Mr. Beckham said, “I'm very proud to be part of the team that brought the Olympics to my home city, London. It is one of the greatest events in the world."

"Working with a globally respected brand, like Samsung, our aim will be to help more and more people to enjoy and share the excitement of the London 2012 Olympic Games," he concluded.

With the new move, Samsung becomes one of the most important Worldwide Olympic Partners for the Olympic Games that will take place next year in London.