14 DAY TRIAL // Dailymotion continues to solidify its position in the online video market with a new partnership with Warner Music Group, one of the four major music labels. This comes less than a month after the site announced a very similar deal with EMI, the smallest of the four. Under the new deal, WMG music videos will be available, ad-supported, on Dailymotion in the US, Europe and North Africa.
It's a pretty standard deal these days, similar to the ones YouTube pioneered. Warner Music will get a pretty free hand regarding the content and the advertising surrounding it. The press release says that, under the new deal, "thousands of music videos, concerts and interviews" will be made available to Dailymotion visitors in the regions listed above from both local and international artists.
On the business side, WMG will handle all the advertising sales for the US, just like it does for its videos on YouTube. Outside of the US, WMG and Dailymotion will both handle the ad sales. WMG will also be able to manage the "editorial sections surrounding the videos." There aren't any details on the financial aspects of the deal or how the revenue is split.
"We are delighted that our large and growing repertoire of quality music videos includes content from Warner Music Group, Universal Music Group, EMI and leading independent The Orchard," Joy Marcus, general manager of Dailymotion U.S., said. "This breadth and depth of repertoire is a big win for our users who, quite simply, love music. Advertisers will also be pleased with new opportunities to reach a large audience of highly-engaged music fans."
The videos will start showing up on Dailymotion in a month's time. The video site has now partnered with three of the four major labels, as well as with big indie distributors and can boast a very solid selection of music videos. Dailymotion is the second largest video site in the world, though less known in the US. One advantage is that the videos will be available in several regions, making them accessible to a lot more people than those on YouTube, for example, many of which are restricted to the US.