As soon as retailers hear their next shipment of Wiis and DSs is on the way, they're instructed to keep them away from the shelves until the right moment to sell comes. Come on...that's plain rude. And it isn't the first time it's happened. Toys R Us's warehouses are packed full with Nintendo's gaming systems and aren't selling any until the scheduled February 11th release.

Why would they go and do that if demand has never been greater and people are ready to break shops' doors to get their hands on the systems? There are many possible reasons for this. One, retailers gaining an extra buck out of the whole deal, which I repeat is plain rude, second, you know the exact number of systems available at Toys R Us (because they told you so) and you rush with your kid to the store, barging in and killing whoever stands in your way to please the youngster, or third, make people come to the store and make a different choice which is nothing but more profit, as long as they shop at Toys R Us.

The company operates 587 stores in the United States and nearly 600 stores are operating in 29 other countries, some of them under franchises or licenses so naturally, the brain behind the whole thing will be swimming in cash by the end of the year if plans for this scam are successful.

Toys R Us is not experiencing its first controversy and a good example is Toys R Us's announcement that it would award a $25,000 savings bond as a prize to the first American baby born in the year 2007 whose parents had submitted a contest entry form and didn't get anything due to several mishaps.

The store has a special section or “sub-store” called the "R" Zone, which is the video game and consumer electronics department of Toys "R" Us stores. It carries a wide variety of products from Xbox, PlayStation2, Gamecube, Nintendo DS and PSP, to TV sets, stereos, cell phones, mp3 players, and DVD players.