Verizon's full-page ad in The New York Times

Jul 7, 2010 17:31 GMT  ·  By

Verizon and AT&T are well known for the advertising campaigns they pushed out against one another. Moreover, Verizon's ads for the DROID by Motorola, as well as the DROID Does campaign are very popular around the web, as some of them were aimed at underlining the features that Apple's iPhone lacks, and it seems that things might have just moved further. The latest ad from Verizon touts the capabilities of the upcoming DROID X by Motorola handsets against the iPhone 4 in a new way.

“And most importantly, it comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere to make calls,” a Verizon full-page ad for DROID X in The New York Times states. Of course, other features and capabilities of the upcoming Android-based device are also highlighted, but this specific note worth to be mentioned due to the fact that it is a clear attack against the iPhone 4.

Apple's latest iPhone flavor arrived on the market only several weeks ago, yet users already started to report various issues with the device. Among them, one of those who caught a lot of attention was related to the device's antenna, which lost signal strength when the handset was held in a certain manner. The iPhone 4’s metal edge was seen as the problem here, and Apple said that users actually hold the device in a wrong manner (though the signal was lost when the iPhone was held in exactly the same way as Apple's video adverts showed).

Unlike the iPhone 4, Motorola's DROID X does not come to the market with such issues, Verizon points out. DROID X is expected to become the next big thing at Verizon, and it makes perfect sense that the carrier is trying to push its device in front if AT&T's best seller. However, it should be interesting to see how would Verizon shape its marketing campaign for DROID device if the Apple iPhone would become available on its airwaves too (via macworld).