PC sales low because of pirated software

Aug 1, 2008 17:06 GMT  ·  By

One of the main issues when it comes to PC games is piracy - that's the general reason why developers prefer to go for the safer consoles - which is something a bit strange, since piracy on the Nintendo DS is a huge problem, too, but tons of games keep being released on the handheld. Indeed, production prices are lower, but it's still piracy.

Anyway, it seems that the same piracy curse hit the latest game in the Devil May Cry series and that's bugging Capcom. Posting on the official forums, vice president of strategic planning Christian Svensson wrote, "I'm not sure about how Capcom in general feels but it's not doing as well as I would like in the US at retail. It's such a good version and it really deserves better sales. I know it's getting pirated to hell and back (it was up on torrents literally the day it shipped)".

Svensson added that Capcom's titles would eventually be distributed digitally - something which could reduce piracy - but he had no words on the time that happens. He also stated that marketing on the product was "rather significant" even though people say that the PC version wasn't promoted well enough. However, he admitted to be surprised by the lack of reviews for the PC version of Devil May Cry 4.

"Marketing on the title has actually been rather significant, especially through vehicles brought to us by partners like Nvidia, Dell and Intel. The game has been shown at events all over the world in their booths at tons of computing events (especially in Asia), multiple media tours. There's an upcoming promotion with Dell, etc," he said.

In the end, he recognized that sales figures are affected by other aspects, not only PC piracy by saying that it is not the ultimate cause, but it's a factor.