DLC Success Show Fan Love for Borderlands

The success of the downloadable content packs that Gearbox has released for the original Borderlands shows how quickly the game managed to create a fan base.

Randy Pitchford, who is the leader of Gearbox, has told CVG that, “The guys at Microsoft told us that the Borderlands had the highest attach rate of any DLC. When people love something, they tend to love it a lot. And I’m really gratified by that more than anything else."

He added, “It’s what makes us fight the good fight. You kill yourself. You work day and night. You put your soul into something, and you hope that the outcome is that people will like what you’ve created.”

Presumably, Gearbox also has extensive DLC plans for the sequel.

Borderlands 2 is at the moment prepared for a September 18 launch in North America on PC, PlayStation 3 and Xbox 360 and it will also be available in Europe three days later.