DICE Says Electronic Arts Is an Innovative Company

Despite the fact that publisher Electronic Arts and its video games are often criticized for their lack of innovation and originality, one leading developer believes that the perception is wrong and that the company is ready to take risks.

Karl Magnus Troedsson, who is the general manager of developer DICE, has told Gamasutra that, “EA is actually very prone to try out new things. And I have to say that sometimes I think we get too much crap for not being innovative. We do release new IPs, and we do take care of IPs that have been out there. And perhaps not so successful, but we try to get new things out there as well.”

Despite his argument for a new way of looking at EA, Karl Magnus Troedsson admitted that the perception had some basis in reality, adding, “We've been around for 10 years, and we just keep doing more of the same, but being innovative in that space.”

The developer says that there are many small innovations that developers at Electronic Arts are making that the public never actually sees as such, for example the way the movements seen in Mirror’s Edge were then used to power the more believable characters in the Mass Effect series.

Karl Magnus Troedsson also urged gamers to look at franchises over the long term rather than simply focus on one game during one year when looking for innovation and change.

At the moment DICE is working on the final two expansions for its Battlefield 3 first-person shooter, which will be launched before the end of this year.

Support will continue to be offered to the game via the new Premium service.

The company has also confirmed that it is already in the early development stages for Battlefield 4, which is being designed with the next console generation in mind.