DICE Always Looking to Expand Battlefield Appeal

One of the leading developers working at Swedish developer DICE has said that the team working on the Battlefield 3 series is always looking to add new features to the franchise and expand its appeal beyond the fans that have been with it since the beginning.

Patrick Liu, who is the producer working on Battlefield 3, has talked to Gamasutra about the video game, saying, “We are trying to grow the franchise in different ways, always, and to do something new for us, whether it’s a feature like the destruction that was added in Bad Company or the single player that was also added in Bad Company. Since then, it’s grown and grown as a franchise.”

He added, “Single player has become a core pillar now, and we’re adding coop for the first time. We’ll see what happens with that; if people like it, if it’s fun, it will probably grow into a core pillar, as well.”

Cooperative play has long been a trend in the gaming world and some developers have expanded it to cover the whole single player campaign, something that will not happen in Battlefield 3.

Another trend that the series might soon pick up is a sort of asymmetrical multiplayer team based competitive mode, something like the Beast mode that was introduced in Gears of War 3.

Future Battlefield games might also focus more on creating persistent worlds for players, adopting some of the feature of the MMO.

Players will be able to get Battlefield 3 on the PC, the PlayStation 3 and the Xbox 360 at the end of the month and its big rival, Call of Duty: Modern Warfare 3 from developers Infinity Ward and publisher Activision Blizzard, will be launched in early November.

Electronic Arts has already said that it hopes to take a big chunk out of the market share of its rival.