Why change something that works? Because we can!

Mar 26, 2007 07:30 GMT  ·  By

The introduction of DDR3 memory modules comes at the same time as Intel is preparing its chipsets that support the new 45nm processors. AMD has said that it will use DDR3 memory, but now, they probably decided that they will not wait as long as they have done with DDR2, before they use the technology on their products; but when are they going to actually use these memory types, that remains to be seen.

Micron Technologies and Qimonda AG have already delivered samples of DDR3 memory modules, and they have done that before the number one chip manufacturer in the world, Samsung, stated chip analysis firm Semiconductor Insights (SI). Of course, something like this would be like a less known company to put out 45nm processors before Intel, you get the picture.

Jenn Markey, SI's vice president of marketing said: "The arrival of DDR3, with the promise to double the speed of the previous generation DDR2 without a significant increase in power consumption, has been long anticipated in the market. The surprise for us is that we're seeing Qimonda and Micron DDR3 samples ahead of Samsung, the traditional technology leader in DRAM."

Although these modules aren't exactly needed by the computer industry, there is that little thing called "progress" followed by "leadership" and "competition", these influence a company's motion in a domain, in this case, Intel's determination to stay ahead of AMD. But the company's net worth is much larger than that of AMD, so why are they in such a rush to stay ahead of them when they don't stand a chance on gaining market share, and by the time they will do so it will still be a long way to reach the heights which Intel has propelled itself to.