Major music, media and technology investment companies want to increase the value of the mobile music market by making many investments in media telephony branches.

The companies that are willing to invest huge amounts of money are also very important on the market. So, companies such as: D.E Shaw Group, Bertelsmann Digital Media Investments, Warner Music Group are brands that invest millions just to include the latest features in the Emotive Communication, a provider that offers media technology and services.

The company had lately come up with a real time interactive ringtone format that can be easily implemented in the 3G enabled handsets, and also 4G and VoIP services.

"Push Ringer", known as the popular Ringjacker by the Skype users, that is being parented by the Emotive Communications, has created a revolutionary method that reverses the common ringtone model. The caller is enabled to send an outgoing ringtone to a receiving phone. The customer will be able to set the tone, and not the called person.

After that the chosen ringtone is rapidly transmitted to the recipient's handset for a temporary period, and if the caller likes the chosen Ringer, the company allows him/her to buy a copy at a reasonable announced price.
Until now, more than 800.000 customers have installed the Push Ringer.

Emotive is preparing more surprises for its customers as the company is releasing a presentation of a brand new mobile prototype at the IMS world Forum in Monaco, this year on April 24th .

"Emotive Communications represents the arrival of 'social' sampling and distribution of ringtones and other media using mobile device, a phenomenon of potential great import for both content companies and consumers", said Richard Sarnoff, President of Bertelsmann Digital Media Investments.