Cristiano Ronaldo Replaces David Beckham for Armani Underwear

For four years, football star David Beckham has been the main star of the Armani Underwear campaign, but, as it happens to all good things, this collaboration too has come to an end. Armani has officially announced that Beckham will be replaced by yet another hot football star, Cristiano Ronaldo, who will become the star of the campaign in January next year, The Examiner says.

Ronaldo will take Beckham’s place once his contract with the fashion house comes to an end, meaning in January 2010. Since David has no intention of continuing modeling, but would rather launch his own line of men’s lingerie, Armani has sought and found just the guy who can fill in his large shoes: Ronaldo, an equally fashionable, hot and good-looking sportsman. The first ads with Cristiano will appear in the spring of 2010, the same report says.

David Beckham is not the only one to depart Armani Lingerie to pursue his own interests, as wife Victoria is also said to be looking to break free in order to be able to focus more on her fashion career. We were telling you a short while back that Victoria was none too happy about the many contractual obligations that she came under, and that she resented having to travel and promote Armani so much that she was looking for the quickest – and cheapest – way out of her contract.

At the time, speculation had it that Armani was looking to replace her with “Transformers” actress Megan Fox, a much better body and face for a lingerie campaign, many believed. “So who’s going to fill the spot [Victoria] just left for Armani underwear? Elle creative director Joe Zee reports: ‘LA is buzzing that Megan Fox is signed to replace her.’ Fox would make sense; she did just attend the Armani Prive couture show at the beginning of July.” Fashionologie was saying back then, as we also informed you.

Back to the men’s campaign, as of now, neither Ronaldo nor Armani has yet made any comment on the switch. Since this is being circulated as 99 percent accurate, expect a statement to come from the fashion house in the following days, and keep an eye on this space for when it does.