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November 29th, 2010, 18:26 GMT · By

CrApple Store Blog Promoting Apple Hate Shuts Down

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Original Apple logo modified by the author of the CrApple Store blog
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"Welcome to the CrApple Store", a blog described by its author as “a place for fed up employees to read the sufferings of another fed up employee, and laugh about all the little things that begin to tick you off whilst working at Apple,” has been shut down before things get “out of hand,” according to the last published post.

“Wow, that was totally unexpected,” the blogger writes.

“As most readers will be aware, the site did the rounds on all the Mac blogs etc at the weekend, with the result being a large increase in traffic.”

“The thing about this blog is that it was never really meant to be read by the whole world, it was a place for fed up employees to read the sufferings of another fed up employee, and laugh about all the little things that begin to tick you off whilst working at Apple,” the author of CrApple Store claims.

“The blog was never designed to offend anyone, but as everyone is different, and given the language used it was bound to happen. No one likes a big fuss or legal battle, so I've decided, unfortunately, to stop blogging before it gets out of hand,” reads the (likely) final CrApple Store post.

Softpedia and other high-profile blogs and web sites took a closer look inside the CrApple Store blog this past weekend mentioning a recent post related to Apple’s practices regarding service part packaging.

Apparently, what Apple promotes as “green” methods for shipping its final products does not apply to service parts shipped to its retail outlets, according to the author of CrApple Store.

“Looks like the Apple isn't getting any greener, so says Greenpeace  anyway, and so says me, 'cos I see it on a daily [expletive] basis,” wrote the disgruntled blogger, who has a visible affinity for profanity.

“Apple are always gloating about how much smaller the packaging is for their products, but for service parts it's a whole different story. Take for example an Airport card, Apple insist on using a huge box where a matchbox would suffice.”

Accompanied by imagery, the post did seem to be spot on, but there is reason to believe Apple is acting practically in using standard size boxes for shipping a variety of service parts.

Either way, this and other negative posts taking stabs at Apple’s practices within its retail organization have (most likely) prompted someone to act.

Many would be inclined to believe it was Apple’s lawyers, who undoubtedly have their ways of “persuading” people to shut the [expletive] up about what actually goes on behind the company’s spotless advertising materials.

Then again, maybe the author of CrApple Store is just acting in good faith.

According to the post in question, the blog was designed to have two consequences: “for people to laugh [and] for Apple to change.”

“ We all joined the company in high spirits, and wanted to work for a company that makes products that we love, and enjoy our time at work. […] Once you get to this stage, mundane stuff like the acronyms and t-shirts start to really grind on your nerves, things which really are not worth getting upset about,” the blogger adds.

“The bottom line is Apple need to change soon, otherwise they will find themselves losing a lot of good people who have spent many years working very hard. Once that happens, they will just be another electronics retail store full of people who don't care, and are not interested in the product.”

The blogger concludes by revealing he / she left Apple a short while ago.

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READER COMMENTS:


Comment #1 by: bousozoku on 30 Nov 2010, 06:53 UTC reply to this comment

The world is full of self-absorbed people, who won't be happy at any job, unless they're allowed to play throughout their name at work.

Apple may be doing a lot of things behind the scenes that aren't quite right, but I get the feeling that new employees think they're going to Disneyland their first day, riding the rides. Instead, it's really work.

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