14 DAY TRIAL // Last month, at least five cows lost their lives in a brutal truck crash on Highway 151 near Country Highway E, outside Mount Horeb in Wisconsin, US. “Yey! Free meat for all,” many probably said when hearing the news about this tragic accident. But not PETA.
The animal rights activists took it upon themselves to honor the cows that died in this crash, and decided that they best way to do so was to erect a memorial at the site of the accident.
As detailed on the organization's official website, the memorial is basically a sign installed near the highway, which reads as follows: “In Memory of the Cows Who Were Crushed to Death in a Truck Accident at This Spot En Route to Slaughter. Try Vegan.”
PETA hopes that sign will remind people that “gruesome” and “utterly cruel” do not even begin to describe the practice of killing animals for their meat, and that the truck drivers who see it will be more careful when transporting livestock.
“It's shameful enough that cows are sent to slaughterhouses to have their throats slit and their skin ripped off, sometimes while they're still alive,” says PETA Senior Vice President Dan Mathews.
Furthermore, “PETA's sign will remind truck drivers that the least that we can do for these animals is to take care to prevent them from being crushed to death by trailers and the struggling bodies of other cows.”