SEO has changed not only the face of the Internet, but totally turned around the way online text was supposed to be written. From the old days of copy-pasting a text just to be there, these days, users and customers turn everyday for writing advice or complete services to a new breed of Internet experts: the copywriters.
For any successful copywriter, besides the basic skills, some specific tips and tricks need to be known. Basic principles about the art of copywriting can be found in
this article from eCopywriters, which discusses the ten most important rules that a copywriter must follow.
But the point of this article is not to get inside the theory of producing SEO-friendly texts. As a copywriter knows, time is money, so here is a series of tools that will cut down the time needed to proof-read, create, write, research or grammar-check a text.
Let's start with what's more important first: money. Copywriting can be a good and generous way of making a living. Even a good living. For professionals in need of a copywriting job, and for the noobs that have just entered this area, these are good websites to find copywriting jobs. These are websites where everyone can find, buy or even freely provide copywriting services. Some of the most famous places today are
Elance,
Rent-A-Coder,
GetAFreelancer,
Guru,
ODesk,
Problogger,
CreativePool, and
Krop or
Simply New Media Jobs.
Dictionaries are essential to any text writing, but because of the different needs a copywriter might have at any time, some of them are incomplete or just useless in some situations. The answer is the search engine of all dictionaries, which is
OneLook. After 13 years of existence, OneLook has reached an impressive number of more than 1,000 online dictionaries, with more that 13 million known words in six different languages, having knowledge of English, French, German, Spanish, Italian and Chinese, while being categorized in sections like medicine, religion, science, slang, technology, sports, business, computing, etc. OneLook is the Google of its area. Meanwhile, Wikipedia's
Wikitionary is the Bing of dictionaries, providing similar services.
If a person performing copywriting tasks has no studies in literature or advanced grammar, a tool like the
Advanced Text Analyzer will help them improve radically. Hosted on
UsingEnglish (requires registration & authentication), this web application will analyze and break down an inputted text into various statistics. It provides details about lexical density, different readability levels (this article is considered to be at a 13th grade level), word density, character density, average words per sentence, syllables per word, characters per words, number of words, number of sentences, and many, many more useful statistics for a beginner or pro.
BibMe is another great tool for those looking for bibliographies or online project documentation. The website is a search tool that can be used to look for a book title, or can build a downloadable bibliography / reference for any writing project. It's very useful when writing a book, script, magazine article, or thesis.
When writing a poem, many poets have trouble in finding a good rhyme for every verse. Problem solved. With
Write Rhyme, just enter the word that needs a rhyme, select it and click on the selection. Automatically, after querying a dictionary, the website provides tons of useful rhymes for that word. Rappers are welcomed too.
These are some of the best web resources out there to cut creation time down. For more information about the world and secrets of copywriting, these are some good places to find some great copywriting courses:
Institute of Copywriting,
Hot Courses or
Amazon.
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