Control Your Phone with Your Sony Ericsson Watch

Sony Ericsson announced the launch of the innovative and stylish Bluetooth Watch MBW-100. The MBW-100 has sleek lines, classic looks, a distinguished presence and represents a first as a mainstream Bluetooth fashion accessory from a mobile phone supplier.

Designed in partnership with watch industry leader Fossil, the MBW-100 features a stylish OLED display beneath the watch face displays who is calling when a call is incoming. A simple key press on the watch can reject the call, meaning you can remain in control of your calls in the utmost discretion.

By adding control of your calls and music to your watch, as well as notification of text messages and a clever out-of-range notification when you are separated from your phone, the MBW-100 helps you become more efficient in your daily communication. It also makes listening to music simpler by allowing you to play, pause and skip to the next track in your phone's music player. Basically, users can leave the phone in their pockets and let the watch control the calls or the MP3 player, making it more than just a time keeper.

The Bluetooth Watch MBW-100 is the latest in a long line of innovation in Bluetooth technology from Sony Ericsson. Crafted from high quality stainless steel with a silver facia, the analogue watch will go on sale globally during Q4 of 2006 with a guideline retail price of approximately EUR 300.