After offering women of all ages and sizes the chance to mask their flaws and look their best, Spanx is turning their attention to the gents as well: with a new “firm and flatten” line that goes on sale in the UK now.
The line, as expected, includes undershirts, briefs and boxers, all meant to help men hide their beer bellies, “moobs” and heavier backsides, to look their best when they go out.
According to the Daily Mail
, though it’s still to arrive on the shelves in the stores of select partners, Spanx already boasts a rather long waiting list because, understandably, men too want to look good, not just the ladies.
Selfridges, for instance, offers men the Cotton Compression Undershirt (£55), the Zoned Performance Undershirt (£69), the Cotton Comfort briefs (£37) and boxer briefs (£47), but those interested have to wait in line first because demand is unbelievably high.
“We applied our ten years of knowledge and expertise in compression fabrics and transforming the body to this first-of-its-kind collection for men,” Spanx founder Sara Blakely says in a press release for the Mail.
“The men in my life, and in Hollywood, have been asking me to make ‘Spanx for men’ for years. So I was inspired to create comfortable and powerful undershirts that provide instant gratification without gimmicks,” she says.
As she sees it, the Spanx undershirt for mean is not cheating. “It’s your favorite T-shirt without your least favorite part... love handles,” Blakely says.
The undershirt, it seems, makes the chest appear flatter (by reducing the appearance of so-called “moobs”), flattens the stomach, which means clothes will no longer cling to all the wrong places.
At the same time, the undershirt also improves posture – and all this while also being extremely comfortable, Spanx claims.
“There’s no chance of a sagging bum
with this range as the long-lasting high-gauge Cotton Compression fabric contours to the body for a close fit,” the company says of the briefs.
Spanx has been selling its men’s line in the US since February, to record sales. Judging by the long waiting lists for these items, it’s probably safe to assume the same will happen in the UK as well.