The invention of disposable diapers was a major breakthrough which has improved the lives of millions of people in developed countries. It is, perhaps, one of the most praised dirty findings, taking into account the fact that it triggers an enormous amount of waste.According to the most recent numbers provided by EPA, 3.8 million such products end up in landfills across the US every year.
This fact has influenced Kimberly-Clark, one of the leading companies on the market, to come up with an eco-friendly strategy which will make its products useful even after their life has ended.
The enterprise tries to design products that better the lives of 1.3 billion people, while relying on sustainability to increase its profit margins.
The manufacturers of the worldwide known Huggies diapers were excited to announce that they will invest in diaper composting facilities in the United Kingdom, Ireland, Australia, New Zealand and Europe.
The major player has sealed the deal with a New Zealand company, in order to build new composting locations in those particular regions, as part of an earth-friendly project which will be implemented during the next 18 months.
Four years ago, Huggies and Envirocomp were excited to announce the fact that such a facility, opened in Christchurch, New Zealand, succeeded in processing 15,000 used diapers on a daily basis during its first years of existence.
The composted Huggies were combined with green waste. The result of this process was used as fertilizer and soil amendment.
Compost raises the soil quality, due to the fact that it is rich in nutrients. The obtained compound is used on a large scale in gardens, landscaping, horticulture, and agriculture.
The company tries to get financial support from the government, in order to build another composting plant in Wellington, throughout 2012.
Next target seems to be the American soil, which will certainly appreciate the dirty, yet eco-friendly boost. Officials are now trying to find ways to expand their recycling strategies on the American market.
“It’s our desire to develop similar initiatives in the US. We’re currently searching for the best partners with the best solutions,” declared the Kimberly-Clark Spokesperson Kay Jackson.