14 DAY TRIAL // Coca-Cola has recently announced that it plans to further improve on its ecological footprint. Thus, it has also expanded its partnership with the World Wildlife Fund (WWF), a campaign group that has spent the past 6 years helping it green up its working agenda.
Speaking on behalf of the company, Chairman and Chief Executive Officer Muhtar Kent has explained that Cola Cola wishes to push for and promote sustainability out of concern for both the environment and human society.
“At Coca-Cola, we are deeply committed to working with partners to address our collective environmental challenges and responsibly manage the planet's resources,” Muhtar Kent said in a statement.
“As we face a resource-stressed world with growing global demands on food and water, we must seek solutions that drive mutual benefit for business, communities and nature,” he went on to argue.
The WWF is glad to continue its collaboration with the Coca Cola Company, and says that, “Together, we will more deeply engage the company’s value chain; involve additional partners to achieve greater scale and impact; and spark commitments from businesses, governments, and consumers to take action to value, conserve, and protect the planet’s natural resources.”
Business Green reports that the Coca Cola company is dead set on increasing its water and energy efficiency.
More precisely, it is confident that by the end of this decade, it will have succeeded in increasing the water efficiency per litter of product made by 25% when compared to a 2010 baseline.
What's more, whatever water is used in the company's operations will be treated and returned to the environment, the company promises.
The Coca-Cola Company will also take steps towards cutting down on the amounts of carbon emissions that its operations release into the environment.
Thus, it plans to reduce the carbon footprint of its manufacturing processes, its packaging formats, its delivery fleet and its refrigeration equipment, the same source informs us.
Lastly, the company wishes to recover at least three-quarters of the bottles and cans that it sells in developed markets, and see to it that they are either recycled or properly disposed of.
Check out the video below to learn more about this partnership and Coca Cola's plans for the future.
