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Clumsy Australian Mobile Users Get Coaching Service

Telstra Mentor to the rescue

By Florin Troaca, Communications News Editor

13th of June 2008, 13:46 GMT

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Leveraging on the fact that lots of mobile users don't actually know how to use all the features included in their handsets, Telstra, the largest Australian mobile carrier, has launched a new service that can instruct you in becoming more informed on what your handset can do for you.

Don't really know what's with all those buttons and icons that your phone's producer magically squeezed into the device? No problem: tell Telstra about it and an expert into the art of mobility will soon knock on your door to patiently explain all there is to know about your device, be it a simple and featureless phone or a complex and expensive smartphone / Pocket PC.

Presented as a "coaching service", the new facility is offered by Telstra in collaboration with Mobile Mentor and is called, somehow logically, Telstra Mentor. The service is currently offered for free, but only in Sidney and only for users who own "sophisticated devices". Needless to say, the users that can benefit from the free assistance must be Telstra's subscribers and must have bought their handset(s) from the T company.

In the next months, Telstra plans to roll-out the new service in several other Australian cities and for more users.

Talking about the new and (apparently) helpful service, Ms. Cathy Aston, Telstra's Business Executive Director, said: "Customers will have their devices tailored to their individual needs and be shown how to be more efficient so they can operate their business better while on the move."

Mr. Martin Mercer, Telstra's Consumer and Channels Executive Director, added: "People now have access to more things on their Next G mobiles than they ever have before - like email, Internet browsing and video calls. The Telstra Mentor service will send an expert advisor to customers who will listen to what customers need and provide one-on-one assistance so customers can better access and use these features easily and efficiently."

To sum it up, Telstra Mentor seems to be a welcomed service for users who don't actually have time to discover their handsets on their own. Well, we're waiting for similar services to appear in Europe and America.

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Telstra | Australia | smartphone
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Comment #1 by: James on 31 Oct 2008, 03:13 GMT reply to this comment

A friend of mine works for Mobile Mentor Australia, currently they offer the service in New Zealand and Brazil also. I have been told (and double checked it on the mobile-mentor.com website) that they are currently working to open up markets in the US, UK, Central Europe, China and Japan.
It is all coming down to the mobile network providers need to get onboard. Apparently they will only deal with the top performing companies in the country meaning that customers of smaller operators probably won't be able to get access the service.

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