NEWS CATEGORIES:



NEWS ARCHIVE >>
SOFTPEDIA REVIEWS >>
MEET THE EDITORS >>
Home / News / Webmaster / Internet Life

Internet Life


Click Fraud on the Increase

Higher-priced search terms are significantly more vulnerable to click fraud

By Marius Oiaga, Technology News Editor

18th of July 2006, 10:08 GMT

Adjust text size:


A recent study released by the Click Forensics LLC has confirmed the ascendant trajectory of click fraud. The analytics firm claims that the total industry click fraud grew to 14.1% on average for the second
quarter of 2006, while in the first quarter it averaged at 13.7%. The metrics for the Q2 result from the monitoring of 1.300 advertisement agencies that are part of the Click Fraud Network. The Click Fraud Index monitored and reported the online advertising campaigns run through the Internet search providers. In this context it has concluded that click fraud has a layered structure, with search providers such as Yahoo, Google and MSN offering the most reliable Pay per Click services, while companies ranking lower scores and in inferior tiers attracting fraudulent clicks in proportions from 20.0 percent and up to 29.8 percent.

"The industry average click fraud rate for high-priced search terms was 20.2 percent. High-priced terms are defined as terms that cost over $2.00. These high-priced terms often make up the majority of an advertiser's total spend. The average pay per click term cost for the top key terms across the five biggest search advertising industries -- Retail, Financial Services, Health & Fitness, Technology, and Entertainment -- for Q2 was $4.51. This compares to $4.75 from Q1. The greatest percentage of click fraud, over 88 percent, originated from within the U.S. and Canada. Outside North America, the greatest amount of click fraud originated from within India. Unwanted click activity originating from India increased 26 percent during Q2. ", stated Click Forensics LLC in a press release.

"One of the most interesting findings from our Q2 data was the difference between the overall average industry click fraud rate and the click fraud rate for the most expensive search terms," said Tom Cuthbert, president and CEO of Click Forensics, LLC. "For the first time, we have industry data that clearly shows what many have expected -- organizations purchasing higher-priced search terms are significantly more vulnerable to click fraud."
Read by 881 user(s) | Add comment | Link to this article TWEET THIS


Article rating:
Good (3.8/5) 5 vote(s)    

Subscribe to news | Print article | Send to friend

© Copyright 2001-2009 Softpedia
Contact:

 

 

SEARCH THE NEWS ARCHIVE :




Today's News
| Yesterday's News | News Archive


MORE RELATED ARTICLES:


800.000.000 $ in Click-Fraud

Yahoo "The 9"

Yahoo Bought 46 Acres of Elbow Room

MySpace Tops Yahoo, Google and MSN

EBay Bans Google Checkout

Microsoft's Strider Will Kill Spam

Yahoo Guilty of Publicity Fraud

User opinions:

No user comments yet.
Be the first to express your opinion using the form below!

Share your opinion:

Your Name:
Your Email Address:
(will not be used for commercial purposes)
Solve this to prove you're not a bot: =
Your review/opinion:

 




Windows tabGames tabDrivers tabMac tabLinux tabScripts tabMobile tabHandheld tabGadgets tabNews tab

SUBMIT PROGRAM   |   ADVERTISE   |   GET HELP   |   SEND US FEEDBACK   |   RSS FEEDS   |   ENTER NEWS SITE   |   ENGLISH BOARD   |   ROMANIAN FORUM