14 DAY TRIAL // Judging by its 3 percent market share, Windows 8 is yet to become the successful product that Microsoft had hoped it to be, so the company is now trying to change its short-term strategy for the new operating system.
Up until now, the lack of a Start button and the UI changes have been dubbed the main reasons behind Windows 8’s slow uptake, but the final price of devices running the new operating system has also played a decisive role in its early performance.
The tech giant Microsoft blamed PC manufacturers for the lack of devices capable of bringing the key features of Windows 8 in the spotlight, but also for their prices, as most of them are still very expensive, despite the massive drop experienced by the hardware industry.
As a result, Microsoft has worked out a discount plan for its partners that would allow them to install the new operating system on their new devices at a lower cost, which would obviously result in a lower price when these units hit the market.
Enter Chinese vendors. Whenever the market is trying to get cheaper devices, all eyes are focused on China, as local manufacturers are quite famous for the poor quality small prices of their own products.
A report by Digitimes reveals that Chinese companies are ready to join the Windows 8 saga with their very own projects, with industry sources claiming that local manufacturers expect this new strategy to bring a major sales boost for Microsoft’s new operating system.
While Microsoft would clearly need to keep an eye on the quality of the Chinese devices running Windows 8, Chinese sources are even claiming that the Redmond tech company would be given such a great advantage that it would finally get the opportunity to compete against Android in the tablet market.