72-year-old Liu Xianping is helping increase his granddaughter's teenager clothing line sales, by modeling the clothing. Here are some shots in which Liu tries out the clothes and poses, in true supermodel style.
It all started out as a joke, Daily Mail writes, but designer Ms Lv posted the shots of her grandfather online, and they became viral. Xianping helped his granddaughter sell 5 times as many clothes as before.
“He picked up one piece and tried to give some advice on how to mix and match. [...] We thought it was fun so we started shooting,” she says.
Fashion means reinventing, not just restyling, and this quirky campaign shows a lot of creativity. It might have been shock value, the quality of the design, or Liu's slim and poised physique, but the campaign doesn't look that bad.
Would you buy female clothing modeled by a 72-year-old man? Please leave your response in the comment section.