Addressing the increasing scale of children Internet protection issues, NetIDme Ltd. an online security firm has designed a virtual ID card in response to the situation. Aiming to secure Internet traffic for children, NetIDme comprises general information concerning the possessor, revealing first name, age, gender and general location information as part of the electronic identity. The NetIDme electronic ID card will provide underage users with the possibility to actively verify the general information of online friends who engage in interaction. The security solution has already been implemented as a trial version in the schools of the UK, and the company based in Glasgow has increased its availability to Australia, Canada and the US.

Alex Hewitt, NetIDme's managing director fathered the ID Card as a protective measure for his own daughter. "I needed to come up with a way to protect her, so I created software that works on a secure public- and private-key system," he stated. "If you want to give me your ID, the system creates a virtual ID card and sends it to me. Only I can view and lock that information, so I can't pass on the card to someone else and pretend to be you."

In order to get the children to use the cards, they are presented with prize incentives for a volume of points accumulated for checking the identity of the online people they come in contact to. In the efforts to put an end to online children abuse Hewitt admits that although the ID card is a step forward, the system doesn't actually offer protection, as the security resides in the hands of the children and their parents. "The only way to guarantee the system is 100 percent safety is to unplug the Internet," Hewitt stated, saying that the ID card will be a method to discourage sexual predators, but not to stop them entirely.