Cheryl Cole reportedly spends close to a quarter of a million pounds to look so adorable, and this includes haircare, dental care, personal trainer and diet. However, her biggest secret is a £2 moisturizing face cream, it has emerged.
The singer and television personality is considered – with just cause – one of the most beautiful women in showbiz at the moment.
It’s not just the dimples that have earned her this title, because Cheryl is truly gorgeous. Her secret for maintaining that spotless and smooth complexion as such is to be found in a very cheap and old face cream.
It’s called E45 and is the best selling moisturizer in the UK right now, because it’s both very effective and very cheap.
So effective it is, in fact, that it’s even convinced Cheryl to forget about more expensive alternatives, as she admits herself in a recent interview cited by the
Daily Mail.
“I wish, but I just don’t have the time,” Cheryl says when asked whether her flawless complexion is the result of a special type of facials.
“My skin can get very dry so I use E45 moisturizer. You don’t have to use mega-expensive products, you just need to find the right products for your skin type,” the stunner adds.
With this admission, sales of E45 are expected to go through the roof because, before any other celebrity, Cheryl has the power to boost sales of a beauty product like that.
“While new technological wonder-products come and go, there’s nothing like an old favorite like E45 which doesn’t need to promise to change your life, just moisturize your skin wonderfully,” a spokesperson for Superdrug, which sells 20,000 E45 products weekly, says for the Mail.
“We know from previous experience that when Cheryl Cole gives a beauty product the okay then sales can rocket,” the spokesperson adds.
As such, E45 may just become the hottest moisturizer for this spring, if not actually of the year.
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