British songstress gets serious with some help from Mic Righteous, Dot Rotten & Ghetts

Dec 14, 2011 12:43 GMT  ·  By

Cher Lloyd got a lot of heat while she was on X Factor last season, but she seems to have found her voice and, what's more important, the sound that best suits her now. She's just released a brand new video and it's already getting people talking.

Having previously flirted with various sounds, for her debut album, “Sticks & Stones,” Cheryl settled for a mix of edgy pop and a more urban sound.

“Dub on the Track” is a collaboration with Mic Righteous, Dot Rotten & Ghetts, and will not be released as a single, even though it just got a brand new video.

You can see it in full above. Useless to say, for such a gritty sound, Cher ditches her pop princess image to display a very serious case of nasty (in the coolest way possible) attitude.

People online are already saying no one would be hating her music now if she hadn't released “Swagger Jagger” as her first single.