14 DAY TRIAL // Research firm ChangeWave has compiled the results of two surveys to measure future consumer demand and the reactions of new iPad owners. Not surprisingly, the report reveals that customer satisfaction is high. In fact, it’s very high, according to ChangeWave. Surveying a large pool of potential customers, the firm found that more respondents were now “very likely” to buy an iPad, comparing figures with an older, similar study.
“Back in our February Apple iPad survey report we found ‘The pre-launch demand for the new iPad is greater than the pre-launch demand for the original iPhone’,” ChangeWave says. “It wasn't surprising, therefore, when in early May Apple announced 1 million iPads sold in the first month -- and reported that sales had outpaced those of the original iPhone. But now that the iPad has been on the market for several weeks, ChangeWave has just completed two brand new surveys,” it reports.
The research firm’s survey dating May was conducted on 3,174 consumers to measure future demand for the iPad. A second survey (not specified when conducted) of 153 new iPad owners aimed to discover their impressions on the new tablet device. ChangeWave then offers what it calls “a brief look at selected results” from its report, yet going through the entire document, including the charts, will likely require a comfortable reading position, and perhaps a glass of water. Basically, though, ChangeWave says iPad demand is high.
In the first survey, ChangeWave asked 3,174 potential customers if they planned to buy Apple’s tablet device. 7% said they were “very likely” to fork out the cash for an iPad – a number that has risen since ChangeWave started conducting surveys on iPad demand / iPad customer satisfaction. 13 percent were “somewhat likely” to acquire the device.
The second survey (of 153 people) found that 74% said they were “very satisfied” with their iPads, with another 17% saying they were “somewhat satisfied.” Only two percent said they were downright unsatisfied with the tablet device, the summarized report says.
The full report contains specific information in key areas like the iPad’s features and what customers are most excited about, the timeframe for future consumer purchases, new owner likes and dislikes, how device owners are using it, and even the iPad’s potentially cannibalizing other Apple products, the iPad’s impact on the e-reader market, types of content being consumed on these kinds of devices (although the iPad hardly fits in the e-reader category for comparisons, considering all of its functions), and so on.