ChangeWave: Apple Maps Issue Is “Irrelevant”

Consumers also don’t really mind the switch to the Lightning connector

A survey of 4,270 North Americans (give or take a few that didn’t reside in The States) showed to ChangeWave that the Apple remains unaffected by the Maps incident or the switch to a different dock connector.

Put in the shortest form possible, the conclusion of the survey is that the Apple Maps Issue is “irrelevant” as massive iPhone 5 buying continues, according to the research-savvy people at ChangeWave.

Dr. Paul Carton, ChangeWave's VP of Research, said “Despite the media attention surrounding both the Apple Maps issue and the Apple Lightning port issue, neither has had an impact on the massive numbers of buyers queuing up to buy the iPhone 5. Rather, the survey results show both issues hardly rank as bumps in the road.”

For those interested in how they came to these conclusions, the analysts at ChangeWave gauged overall demand for the latest Apple smartphone by asking consumers how likely they were to buy one in the future.

“The survey results show an unprecedented degree of consumer interest, with one-in-three consumers (32%) saying they’re Likely to buy the iPhone 5 in the future (19% Very Likely; 13% Somewhat Likely),” says the firm.

To give those figures some perspective, ChangeWave compared the current iPhone 5 findings with the results from a similar poll last year around the iPhone 4S launch.

ChangeWave notes that “the percentage saying they are Very Likely to buy the iPhone 5 is nearly double what it was for the iPhone 4S – which till now has widely been considered the most successful smart phone release in history.”

Regarding the switch to a new docking port on the iPhone 5, the majority of likely buyers (31%) said it wasn’t much of a problem for them. Those who specifically said it wasn’t a problem at all counted 26%.

“6% did say it’s a Very Big Problem and 31% Somewhat of a Problem,” ChangeWave noted.

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