Celltick Technologies has launched LiveScreen Media, the first platform to turn a phone's idle screen into an interactive mobile marketing channel.

LiveScreen Media delivers 'teaser' messages directly onto the phone's idle screen when - and only when - it is not in use. The teasers can take the form of sponsored content, brand campaigns or promotional messages. For example, users can select to receive news headlines, traffic reports, games, sports updates or alerts about sales. When subscribers see anything that interests them, all they have to do is click once to access associated content or services.

LiveScreen Media is powered by Celltick's mobile broadcast technology, a low cost delivery method that makes the service extremely attractive for operators and marketers alike. Research indicates that it is able to deliver 1,000 impressions for 5% of the cost incurred for the same number of impressions over TV, or for 25% of the cost of online impressions.

LiveScreen Media can control not only who receives the messages, but also when, where and how regularly. Experience has shown that teasers are most likely to engage users if they are sent at a time when subscribers are receptive to content, for instance while commuting or during lunchtime. LiveScreen Media also has a smart analysis and targeting engine which constantly collects data on user behavior and refines the relevancy of the content and promotions delivered to them.