Most people agree that, when it comes to shocking the general public in order to raise awareness with respect to environmental protection, conservation projects and animal rights, green-oriented organization PETA is nothing if not creative.
However, it now seems that one group of people in the UK can really give the aforementioned organization a run for its money.
Thus, the FishLove group asked several celebrities to take their clothes off and pose next to dead fish, supposedly in order to raise awareness with respect to how overfishing impacts on marine biodiversity.
Interestingly enough, these celebrities agreed, and so the general public can now watch pictures of famous people such as Lizzy Jagger and Jerry Hall wearing absolutely nothing while hugging or lying next to various marine creatures.
Nicholas Rohl, one of the persons behind this highly peculiar environmental campaign, explains how an older picture showing a woman holding a fish as if it were her child inspired this series of photos.
Thus, “The fishing crisis is quite complex and difficult for people to understand, but this was so simple. It said everything anyone needed to know about the fishing crisis: if we don't start protecting fish, they will die out.”
The official website for this campaign emphasizes the fact that, “All the fish taken in these photographs have been kindly donated by Waitrose [i.e. an online grocery store], and have been caught sustainably according to the company's impeccable environmental policy.”
In other words, the project does not go against the principles it claims to stand for.
Apparently, these images will be put on display at the Anderson & Gold gallery in London on the 25th of October, and greenheads are invited to come have a closer look.
Those who find that they cannot wait until the 25th of October can visit the FishLove website and have a look at the photos here