The Apple Design Awards 2008 have been set out for developers (and student developers) interested in nabbing 15-inch MacBook Pros, 30-inch Cinema Displays, an 8GB iPhone and a 16GB iPod touch. Apple Design Awards categories include iPhone Developer Showcase, Best iPhone Web Application and Best Mac OS X Leopard Student Product, to name a few. This is the first time WWDC 08 awards include two iPhone categories.
Applicants for the iPhone Developer Showcase must present
compelling new iPhone applications built using the Beta iPhone SDK. Entries must be pre-release, feature complete versions which run within the iPhone simulator or on an iPhone or iPod touch. If given the chance, Apple reserves the right to award more than one winning entry in this category. For the Best iPhone Web Application Apple wants to see nifty web applications designed specifically for Safari on iPhone. "Innovative, compelling, valuable, and highly desirable" are key capabilities Apple will keeping an eye out for. The Best Mac OS X Leopard Application too will have to be innovative, but also trendsetting, to become a "best-of-breed Mac OS X Leopard application." Developers should note that entries in this category must be release versions.
Games introduced on Mac OS X Leopard after June 2007, which take full advantage of relevant Leopard technologies and offer the best entertainment value to all ages can very well become the Best New Mac OS X Leopard Game, so upload a release version on that FTP and you can enter this category. The Best Mac OS X Leopard User Experience requires excellence in design, aesthetics, ease of use, compelling and appropriate use of animation, and pervasive integration with built-in Mac OS X Leopard system services and sharing technologies. Release versions are also required to enter this category.
To net the Best Mac OS X Leopard Graphics and Media Application award, release versions are required for media solutions providing unparalleled functionality, performance, innovation, and stunning visuals and/or audio.
Last, but certainly not least, the Best Mac OS X Leopard Student Product needs to be (as simple as it sounds) a Mac OS X application (release version) developed exclusively by student devs for Leopard.
Winners in the iPhone and Mac OS X Leopard categories will receive two 15-inch MacBook Pro laptops, two 30-inch Apple Cinema Displays, one 16GB iPod touch, one 8GB iPhone, an ADC Premier Membership, reimbursement for one WWDC 2008 E-ticket including airfare and accommodations, and one 2009 ADC Macworld Expo Exclusive Marketing Package.
Winners of the Best Mac OS X Leopard Student Product category will receive one 15-inch MacBook Pro laptop, one 30-inch Apple Cinema Display, one 16GB iPod touch, one ADC 2008 Student Membership, reimbursement for one WWDC 2008 E-ticket including airfare and accommodations, and one 2009 ADC Macworld Expo Exclusive Marketing Package.
Beginning Tuesday, April 15, Apple is accepting entries for all categories listed above. Entries end at 5PM (PDT) Monday, May 12, 2008.
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