Casio's Newest Watch Line Called Oceanus

Pipeline Interactive recently launched a web site to introduce Casio Inc.'s newest watch line called Oceanus.

Oceanus represents Casio's venture into a completely new market. As the world's first atomic chronograph watch collection, Oceanus targets male business professionals and offers them the newest functional technology combined with a refined style.

A built-in atomic timekeeping feature, Casio's waveceptor technology, transmits data received from an atomic tower in Colorado multiple times a day. The technology allows the watch to deliver superior time and date accuracy even during Daylight Saving. A solar powered battery makes battery replacement simple.

"We're excited about our new Oceanus watch collection," says Michael McCormick, online marketing manager for Casio Inc. "This web site will really be the consumer's first touch point with the product, and given Oceanus' high tech features, it is important that the web site communicate that by creating a rich user experience."

The Oceanus site, which was released in June, includes a number of rich media components. One of the key site features involves a 360-degree animated tour of the watch.

The tour is complemented by a number of interactive demonstrations showing the operation of the solar powered battery, tachymeter functions, chronograph and sapphire crystal features, and atomic clock synchronization. To experience the site visit http://www.oceanus-us.com/