Despite already having a truckload of different camera models up for sale, Canon has launched three more, all of them unlikely to score too many sales, simply because of their nature.
High-end technology products always score aesthetics, performance and quality points and, thus, raise the prestige of the one that made them.
They don't really sell all that much though, especially now when the economy isn't the best. There are just too expensive for that.
Canon's presence in this upper level of the photo and video camera market is defined by the PowerShot line.
The three new additions
to the series aim to walk a sort of middle line though, between quality and price.
Granted, one of them will ship for $229.99 / 229.99 Euro, but there is a $129.99 / 129.99 Euro model as well.
The three new cameras are called PowerShot ELPH 330 HS, PowerShot ELPH 115 IS and PowerShot A2500. All of them have Full HD recording, high-zoom, and highly sensitive image sensors.
PowerShot ELPH 330 HS is the expensive one, with 10x optical zoom, 12.1-megapixel CMOS sensor, wireless image transfer capabilities and the ability to comment on photos uploaded to social networking sites.
It has an ISO of up to 6400 (Canon HS System), enabling clear and detailed low-light shots.
The PowerShot A2500 is the cheap camera in the set, but it still has 5x optical zoom, 16-megapixel DIGIC4 image sensor, Digital IS tech (high-detail images) and shake/blur countering technologies, plus various filters like Toy Camera and Fisheye.
Finally, the PowerShot ELPH 115 IS is also a budget camera with $169.99 / 169.99 Euro price. It has the same 16-megapixel sensor as above, plus HD video, Eco mode and six stabilization modes.
Shipments of the cameras will start in March, in Black, Blue, Silver and Pink color options (depending on model, not all colors may be eligible).