Survey finds that the company is favored by 33% of customers

Mar 14, 2012 13:25 GMT  ·  By

Surveys are very informative tools, not to mention fun (sometimes), and the latest that came to our attention was conducted by Sortable, a startup company based in Waterloo.

Using its Snapsort service, Sortable covered about 275,000 people in its recent survey meant to figure out the amount of interest in cameras and individual brands.

Consumers were split between DSLR and point and shoot camera, with 36% favorable towards each, whole 22% sought mirrorless cameras and 6% liked other types.

The study has also established that Canon is the most popular camera maker, having been named as the preference of 33% of those asked.

“In 2010, Sortable, a Waterloo-based startup company, launched Snapsort.com, devoted to helping consumers find the right camera for them,” the company wrote.

“Sortable surveyed more than 275,000 people over a six month period and found that: In the ever-growing market for cameras, many brands have joined the war to become the best product. Canon, Nikon, Sony, Panasonic, Fujifilm and Olympus are among the many companies vying to come out on top. However, according to consumers, it is Canon that is winning the camera war.”

The second spot went to Nikon, who got 26% of the total, which left Sony on third place, with 15%.

It is quite interesting to note that mirrorless cameras are a relatively new invention, yet they already command such interest.

Canon may want to step up its game if it is going to hold onto its leading position. After all, it has yet to join the mirrorless segment, unlike Sony, Panasonic and Olympus.

Nikon also has to be fast, though it has an advantage since it recently started offering this sort of product.

If you want to easily figure out what camera you want, the Snapsort service can be found here. Sortable also has a service for finding TVs, laptops, phones and even tablets. Just drop by its website to use it.

Photo Gallery (2 Images)

Camera types chart
Camera brand chart
Open gallery